Marketing Software Platforms


Cellerynt Group can help in the preparation, selection and implementation of your marketing software platforms, always with tangible revenue growth metrics in mind. Our marketing automation platform experience includes Marketo, SharpSpring and HubSpot.  For paid advertising, we focus on Google Ads.

New to marketing automation? Download our handy guide to Marketing Automation Terminology.

What is Marketing Automation?

Marketing Automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert more leads to sales, and optimize ROI. It allows marketers to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks. Marketing Automation centralizes all of the features and functions that make up the marketer’s role in an organization. Your platform should have the ability to integrate with other sales & marketing tools (CMS, CRM, social media, Google Ads, meeting software, etc.) to provide a centralized platform for data management and analysis.

  • Integrated email distribution, landing pages,  forms and analytics
  • Quantitative lead attribution from email, social and paid search
  • Track contact open and click throughs through emails and web pages
  • Lead scoring/notification of Marketing Qualified Leads
  • Sync with Customer Relationship Management systems (such as Salesforce)

What Marketing Automation Is Not

  • Spammy email marketing. Marketing automation is most successful when you’re using it to send personalized, relevant content to your contacts, not disruptive, spammy email ‘blasts’.
  • A tool with a single function. Marketing automation is more than email marketing. It encompasses a suite of tools to help marketers drive more leads, convert leads to sales and optimize spend. This includes features like ‘life of lead’ for tracking an individual’s journey through your website over time, list segmentation based on contact behavior and integrated landing pages with dynamic content tailored to contacts.
  • “Set it and forget it” solution.  Adopting MA is more than a tool change; it takes a mind shift. Without changing your business process, your MA system will be underutilized. Plan on developing a strategy before implementation.

What is the Value of Marketing Automation?

There is extensive evidence supporting the value that marketing can bring to marketers. According to a report by VB Insight, 80% of MA users saw their number of leads increase, and 77% saw the number of conversions increase. Further, Companies using MA see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users.

Each of the marketing automation platforms we support have features and pricing that reflect the requirements of companies that differ in size and desire to integrate their sales and marketing technology functions.

SharpSpring by Constant Contact

Cellerynt has been offering the SharpSpring platform for ten years through an agency model. With this approach, Cellerynt provides the technical support for the setup and implementation of your software instance, enabling an easy one-stop marketing automation solution. SharpSpring is a great solution for start-ups as it provides a great set of marketing automation features and includes a sales pipeline function. The subscription is month-to-month and there is no start-up fee. There is no extra fee for adding users and the base subscription includes up to 100,000 leads and 25,000 emails/month with more available for an extra fee.

HubSpot Marketing Hub

HubSpot is the leader in mid-market software products for inbound marketing, sales, and customer service. Their Marketing Hub is a great choice for companies that are expanding from the startup phase, especially for those that have dedicated sales and service teams. The platform is built on a shared CRM that tightly aligns the marketing, sales and service functions. HubSpot Marketing Hub is more full-featured than SharpSpring in terms of marketing automation features, but not as flexible as Marketo. Cellerynt has offered HubSpot services for seven years and is a HubSpot Solutions Provider.

Adobe Marketo

Marketo is an enterprise-level software platform for marketing automation that offers extensive capabilities for customization. It is a great choice for larger companies with dedicated marketing teams developing and deploying a large number of emails, landing pages and forms.

 

 

 

 

 

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